Take a moment, you hear the term mid-century style what do you think?
In my mind’s eye I see Don Draper pouring an Old-Fashioned Whiskey cocktail, I shoot immediately to some kind of shiny drinks trolley, a haze of indoor smoke as the cigarette rests happily in an ash tray and there is definitely a hearty Barcelona chair with a gorgeously curvaceous lady friend in some kind of tweed pencil skirt suit type ensemble.
I wasn’t even a big Mad Men fan when the world went wild for it, but I did love a sneaky peak at the style, the class, the giving zero you know what type sensuality of it all. That idea you can chain smoke indoors, there are copious amounts of hard liquor poured at whatever time of the day it is required, the whole set up is just deliciously hedonistic. Let’s be honest, the allure is that it is the total antithesis to our water drinking daily goals, needing your apple watch to remind you to breathe, Keto/Vegan/Gluten-free, straight-laced millennial life.
While I’ve painted a picture of carefree excess, that was just a little fun to set the visual scene, conversely the rationale behind the interior style of the mid-century era is that of paired back minimalism. The idea being that all the smallest details of functionality were so important, because you see all the detail, it is not hidden, and the thought is that if it is made well the item will last forever. Of course we at Signaturize LOVE that. You have heard us harp on about investment pieces for your home, about buying once and buying well so yes no surprises we are lovers of mid century style.
We have spoken about before check out our blog post on this earlier this year that throwaway culture of furniture is (fingers crossed) changing, and certainly we hope that the world is wakening up to the impact that the brands we buy can have. Hopefully this leads to folks being keen to buy timeless items that they won’t tire of. So let’s dig a little deeper why is mid-century style just so popular, and set to stay as a staple in our interiors wish lists. In short it seems many of us love the understated, unobtrusive vibes, it is arguably a timeless look and fits really well within our modern homes.
Interestingly when we were researching Mid Century furniture we learned that the Eames chair was one of the only iconic furniture items that never went out of production since it was first produced in 1956. If you look at the detail on an Eames chair is exquisite, with the beautifully carved wooden casing the comfy leather sumptuous seating. It was ahead of its time ergonomics wise and its totally timeless style is what sets it apart.